GTM Automation Matrix
7 Essential Micro-Journeys Mapped to Fundamental SDR/AE Jobs-to-be-Done.
| Jobs-to-be-Done | Instant Lead Enrichment |
Champion Identification |
Buying Signal Detection |
LinkedIn Intent Signal Detection |
Smart Connection Requests |
Prospect Warming |
Event-Based Outreach |
|---|---|---|---|---|---|---|---|
| Personalize outreach at scale | ✓ | — | — | ✓ | ✓ | — | — |
| Prioritize my pipeline | ✓ | — | ✓ | ✓ | — | — | — |
| Leverage my network | — | ✓ | ✓ | — | — | — | — |
| Build stronger relationships | — | ✓ | — | — | ✓ | ✓ | ✓ |
| Time my outreach perfectly | — | — | ✓ | ✓ | — | — | ✓ |
| Find conversation starters | — | — | — | ✓ | — | — | ✓ |
| Scale my outreach | — | — | — | — | ✓ | ✓ | — |
7
Core JTBDs
7
Micro-Journeys
17
Total Connections
2.4
Avg JTBDs per Journey
Strategic Insights
Most Versatile Solutions
(3 JTBDs each)
- →Buying Signal Detection
- →Post Signal Detection
- →Smart Connection Requests
Universal JTBDs
(3+ connections)
- →Personalize outreach at scale
- →Prioritize my pipeline
- →Build stronger relationships
- →Time my outreach perfectly
Foundation Pairs
(2 JTBDs each)
- →Instant Lead Enrichment
- →Champion Identification
- →Prospect Warming
- →Event-Based Outreach